Unlock the online B2B opportunity

  • €2.8T

    B2B eCommerce reach by 2024 across Germany, France, Italy, Spain, and the UK*

  • 1M+
    business buyers worldwide
  • +50%

    of $10B annualised global sales are made by third-party sellers

* Michael O’Grady, “Online B2B Forecast, 2019 To 2024 (EU-5),” Forrester Analytics, July 2, 2019.

Get started selling with us

Join hundreds of thousands of sellers on Amazon Business. Whether you're an existing Amazon Professional Selling Partner or new to e-commerce, we can help you connect with new customers and scale as you grow.

Start selling

Getting started

  • New to Selling on Amazon?

    Create a Selling on Amazon Professional account (£25 excl. VAT per month) and sign up for Amazon Business. You’ll pay the monthly subscription fee plus a referral fee (variable by category).

    Start selling
  • Already Selling on Amazon?

    Congratulations! If you’re selling on Amazon, you already have access to Amazon Business tools. You can activate Amazon Business features at no extra cost.

    Activate Amazon Business

“We had a couple of very good business customers organically, but we were never proactive…[after joining Amazon Business] we were really pleased by the turnover we managed to generate. It definitely exceeded our expectations since business customers often buy in much larger quantities than we were used to.”

— Rob Judd, Portus Digital

Amazon Business seller

Control invoicing, pricing and fulfillment

As an Amazon Business Selling Partner, you can let Amazon take care of VAT calculation and invoicing needs, customise pricing for your business customers and access one of the most advanced fulfillment networks in the world.


  • Automate invoice generation

    Benefit from free automatic invoicing and the display of VAT exclusive prices on your offers to business customers.


  • Create quantity discounts

    Offer tiered discount prices for customers that prefer to purchase in higher volumes. Orders with quantity discount have three times more units on average.

  • Allow quote requests

    Let your business customers request a quantity discount on specific products in your store.
  • Fulfillment by Amazon (FBA)

    Fulfilment by Amazon (FBA) will pick, pack, and ship your products and take care of customer service and returns, allowing your orders to reach businesses more quickly, which often means higher sales. FBA can help you scale your business and reach more customers.  

Amazon business

Promote your products

Guide more buyers to your Amazon Business products and explore features that can help in driving more sales in a simple and effective way.


  • Engage with customers

    Sponsored ads let you reach customers at every stage of the buying journey.
  • Build trust

    Take advantage of product listing pages to share your company’s story and give buyers added confidence in their purchasing decision.

  • Product selection

    Use selection recommendations to expand your offer by adding products with a high demand from millions of registered business customers worldwide.

  • Enhance product content

    Help your customers make informed decisions with detailed product information and specifications.

Amazon Business seller

Manage your business

Our easy-to-use dashboards offer a simplified way to manage your business and proactive insights let you continually optimise your selling strategy.

  • See sales at a glance

    View growth, contrast B2B with non-B2B sales, and compare YOY growth among customer segments with Sales Snapshot.
  • Analyse data by industry

    Break down sales by the industry and sub-industry of your business customers.
  • Promote top products

    Easily view your best-selling products to registered Amazon Business customers so you can prioritise your promotions.


  • Simplify your bookkeeping

    Get access to detailed information on the VAT included in your listing prices and the invoices generated on your Amazon orders.

Start growing your business today