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Deliveroo
Deliveroo’s collaboration with Amazon Business has streamlined merchant operations and reinforced partner relationships.
Published on
04 July, 2025
Deliveroo strengthens merchant partnerships through Amazon Business
Deliveroo, a leading technology company, connects consumers, restaurants, shops, and riders to transform everyday shopping and dining experiences.
With a mission to empower its partners and create simpler processes, Deliveroo’s collaboration with Amazon Business has streamlined merchant operations and reinforced partner relationships.
Delivering a seamless solution
What started with the purchasing of cleaning supplies through Amazon Business expanded into a full-scale partnership. Since then, Amazon Business has become a vital component of Deliveroo’s operations, providing the tools and support needed to address merchants’ challenges head-on.
Building on this foundation, the collaboration expanded to include the Associated Account Programme (AAP), which extended the access to Deliveroo’s purchasing power directly to its merchant partners. These advantages were especially critical in today’s tough business environment, enabling merchants to grow both on and off the platform.
Key benefits introduced through Amazon Business included:
- Effortless onboarding, with workshops facilitated by Amazon Business to ensure merchants were quickly integrated and equipped with the resources they needed.
- Next-day delivery services, ensuring essential supplies were always available when needed.
- Familiarity and ease of use, with an intuitive system that merchants could engage with confidently from the outset.
- Competitive pricing, helping merchants reduce operational costs and improve profitability.
- A pre-approved credit line, allowing merchants to make payments on a net-30 basis, which proved critical for managing cash flow.
- Streamlined invoicing, consolidating purchases into one monthly invoice to save time and reduce administrative hassles.
Within just 24 hours, 100 merchants had signed up, with that number later growing into the thousands.
With both companies focused on putting customers at the heart of everything they do, Deliveroo and Amazon Business are poised to drive lasting success together, ensuring a bright future for their merchants.
"Amazon Business has been hands-on from day one. We share an obsession for putting our customers first. When our partners grow, we grow together.''
— Feras Samad, Head of B2B Partnerships at Deliveroo
The collaboration with Amazon Business also highlights Deliveroo's adaptability and forward-thinking approach. By leveraging Amazon Business's robust infrastructure and resources, this mutual growth ensures that as merchant requirements evolve, Deliveroo can continue to meet their needs with innovative, customer-focused solutions.
Together, Deliveroo and Amazon Business are driving a shared vision of growth, success, and customer satisfaction, paving the way for even greater achievements in the future.
Learn how Amazon Business can help your business bolster operational efficiency and streamline your procurement processes.
