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RE/MAX Italia is dedicated to equipping real estate professionals with cutting-edge tools, empowering them to thrive in today's dynamic property market
"Our partnership with Amazon Business is strategic. It enables us to guide our real estate professionals towards better procurement management."
— Valeria Baggia, Chief Operating Officer, RE/MAX Italia
As part of the world's largest real estate network, RE/MAX Italia leads with innovation, continuously developing solutions to enhance operational efficiency for its partners. With a 50-year global presence spanning 112 countries, RE/MAX has established a comprehensive network of agencies across Italy.
The RE/MAX business model revolves around affiliating real estate brokers who manage agencies structured as associates. These brokers, in turn, affiliate real estate consultants, providing them with crucial support services for their intermediation activities. In this ecosystem, RE/MAX Italia continually strives to offer cutting-edge tools that help its affiliates excel in the real estate market and enhance their profitability.
Recognising the unique challenges faced by small entrepreneurs in the real estate sector, RE/MAX forged a strategic partnership with Amazon Business. This collaboration aims at revolutionising affiliates' purchasing and expense management, streamlining their administrative and financial processes.
The introduction of Amazon Business's Associated Accounting Program (AAP) marks a significant milestone for the RE/MAX network. The programme grants affiliates free access to Amazon Business and a host of benefits designed to address common procurement hurdles, from cash flow management to operational efficiency:
The unified billing interface significantly streamlines administrative tasks, reducing the workload for affiliates and allowing them to focus more on core real estate activities.
"These benefits not only improve our cash flow management but also enhance our operational efficiency. A single interface means streamlined administrative processes.''
— Valeria Baggia, Chief Operating Officer, RE/MAX Italia
Baggia particularly highlights the Preferred Lists feature: "One of our favorite tools is the Preferred Lists function. It allows us to curate product lists to recommend to our clients, ensuring consistency and quality across our entire network."
This functionality not only standardizes product quality throughout the network but also offers valuable analytical insights. These lists enable aggregate analysis of customer preferences, helping to identify potential new services and products to enhance the RE/MAX offering.
RE/MAX Italia sees tremendous potential in its collaboration with Amazon Business, both domestically and internationally. The company aims to share its best practices and successes with fellow European entrepreneurs, reinforcing its position as an innovator in the real estate sector.
The partnership between RE/MAX Italia and Amazon Business shows promise beyond the Italian market. As a pioneer in real estate innovation, RE/MAX plans to share these successful practices with European counterparts, further strengthening its position as an industry leader.
This collaboration transcends simple operational improvements. It creates a foundation for sustainable network growth while introducing an innovative support model for real estate professionals. By embracing advanced technology solutions, RE/MAX demonstrates how modern tools can deliver concrete benefits to both the broader network and individual agents.
Learn how Amazon Business can help your business bolster operational efficiency and streamline your procurement processes.