31 May, 2020
Amazon Business helps business customers - from sole proprietors and SMBs to large corporations - discover, manage and engage with a wide range of suppliers. Consequently, it’s a great way for selling partners to reach millions of business customers worldwide and expand their businesses in ways that they never could before.
Selling partners love the opportunity to also benefit from the well-known e-commerce service when they want to reach registered business customers across Europe. They can maximise the potential of an account by tailoring their offers to expectations of business customers through features such as quantity discounts, business only-offers or business prices. To expand the catalogue and increase sales, sellers can use selection recommendations which show products with a high demand from business customers. Amazon Business is also compatible with the Fulfillment by Amazon service to meet rigorous delivery requirements expected by business decision makers.
Manufacturers love getting closer to their customers and having additional insight into customer needs, as well as how their products are being adopted in the industry.
But many selling partners and manufacturers still have questions about how Amazon Business can benefit them. How do they get started? What are the specific features and benefits designed with selling partners in mind? If they’re already selling on Amazon, are they automatically eligible to be a Business Seller?
For the answers to these questions and more, we prepared an easy-to-read guide to selling on Amazon Business, featuring answers to your most commonly asked questions.