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The Workplace Depot
The Workplace Depot identified Amazon Business as well-suited for their growth objectives.
The story of Amazon Business customer, The Workplace Depot, is one of resilience, innovation, and unwavering commitment to values. Founded in 1991 by Ken Miller, the organisation has evolved to become a digital leader in the industrial and workplace goods sector. Faced with the 2012 recession challenges, the business transformed itself by embracing 100% online sales, emphasising sustainability, community engagement, and employee well-being. As Annabelle Earps, Digital PR Manager, says, “Our commitment to sustainability, employee well-being, and community engagement is deeply ingrained in everything we do.”
Strategically pivoting during economic downturns like the 2008 recession and the COVID-19 pandemic, The Workplace Depot has experienced sustained growth. This success is attributed to their focus on diversifying their product range and prioritising digital customer acquisition. “With approximately 20% of our sales originating from Amazon, we recognised the significance of online stores in reaching our customer base,” Annabelle notes. “As an Amazon seller, Amazon helps us to provide a seamless shopping experience and meet the diverse needs and preferences of our consumer bases.”
Incorporating tools like Amazon Advertising, The Workplace Depot has achieved impressive growth figures, such as a £700,000 increase in yearly sales revenue and a 50% surge in return on advertising spend. Becoming a seller on Amazon Business has facilitated their transition from B2C to B2B sectors, offering opportunities for market expansion. “Amazon [Business’] reputation for reliability, convenience, and customer trust further reinforced our decision,” Annabelle said.
“As an Amazon seller, Amazon helps us to provide a seamless shopping experience and meet the diverse needs and preferences of our consumer bases.”
— Annabelle Earps, Digital PR Manager, The Workplace Depot
Through a detailed analysis of e-commerce platforms, The Workplace Depot identified Amazon Business as well-suited for their growth objectives. The adoption has led to significant increases in various key metrics, including a 23% surge in total ordered items and a 7% rise in Year-To-Date sales from 2023 to 2024.
The experience as a seller on Amazon prompted The Workplace Depot to enhance its procurement processes significantly. They rely on Amazon Business for a wide range of essentials, from office equipment to janitorial supplies. "In essence," Annabelle remarked, "if it's needed to keep our workplace efficient and safe, chances are we're buying it through Amazon Business."
"In essence, if it's needed to keep our workplace efficient and safe, chances are we're buying it through Amazon Business."
— Annabelle Earps, Digital PR Manager, The Workplace Depot
Utilising specialised Amazon Business features, including bulk purchasing and business pricing, The Workplace Depot has streamlined its procurement processes, bolstering operational efficiency. “We utilise a range of Amazon Business solutions to streamline our own company operations,” Annabelle explained, highlighting Business Prime benefits like fast, free shipping and business analytics.
Looking forward, The Workplace Depot envisions deeper integration with Amazon Business, leveraging its solutions for sustainable growth. Annabelle encapsulates their vision: “By optimising procurement beyond cost savings, the company unlocks sustainable business growth. Our journey with Amazon Business showcases the power of strategic adaptation, digital transformation, and a commitment to core values.”
Learn how Business Prime can help your business bolster operational efficiency and streamline your procurement processes.
