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Amazon Business commissioned Forrester Consulting to examine the potential return on investment (ROI) enterprises may realise by deploying Amazon Business with Business Prime. This study presents a framework to provide readers with a method of evaluating the potential financial impact from using Amazon Business with Business Prime.
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ef_id is populated and appended to the landing page URL when the end user clicks the ad and is redirected to an Advertising Cloud server, and it is then passed to the advertiser in the destination URL for the ad or keyword.
Linkedin used this to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
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